HEY JADA PINKETT SMITH
If you’re keeping up with the news and this year’s Academy Awards then you’ve heard that actors Jada Pinkett Smith and actor / director Spike Lee have have both decided to boycott the awards because of their distaste for the “all-white” list of nominees. These two are very passionate about this and it’s evident through their Twitter accounts and other social media posts and videos.
There are zero black nominees in this year’s Oscars and I can see where suspicions can be raised and why the black community would be upset. I need to check the list to see if any Latinos were on the list, though Sylvestor Stallone’s Italian roots might qualify and nullify any reason for me to be upset. Regardless, I do have a message for Jada and Spike and by some off chance I hope that they get this very important message because I feel that they can be a lot more effective by doing something other than boycotting and choosing not to “watch” the Oscars.
JADA, BOYCOTTS NO LONGER WORK.
This is a different generation with different priorities and the attention span of a squirrel trying to cross the street. We’re not in the 50’s or 60’s and boycotting is no longer an effective option. I’m sorry but no one will miss you at the Oscars or be sad that you’re not there. This would be the case with many other actors who might choose to skip out on the biggest entertainment awards event in the world and I feel that you two are wasting your time with your choice of strategy.
Your voices have been heard and this story is picking up traction by the minute. Just this morning it was being covered on all of the morning shows and many radio talk shows are discussing the issue. You’ve shed light on the Oscars and I’m 100% certain that you’ve already attracted more viewers than any other year with your message. The last I checked, Chris Rock is Black and being that he’s the host for the Oscars this year will only cause people to want to watch even more just to see what he might have to say about this.
REGROUP AND PUT A PLAN TOGETHER
At some point, with or without seeing this message, I hope that you would come to realize how ineffective a boycott will be and you’ll come up with a better strategy. In fact, I’ll give you a list of things that you should probably do and if you do any or all of these your impact will be much stronger and will surpass you and Spike watching Netflix Sunday night rather than tuning into the Oscars.
- Retract your boycott and confirm your attendance to the Oscars. This will require you to both put your pride down, but if you don’t you will both kick yourselves in the ass the Monday morning following the awards, as you realize that you could have handled this differently. By doing this all eyes will be on you and Spike, mainly you though because I’m sure many designers will gladly give you an amazing dress to wear, knowing that cameras will be snapping away once you hit that red carpet.
- Refine your message and put a solid plan/campaign together. Brand your message and contact me so that I can help make this happen. Your desire to gather an army of supporters will be much greater by doing this and since everyone is going to be watching the Oscars anyway you can help lead your “army” from the television screen.
- Blast your message to the world in the most effective way possible. With a solid plan and branded campaign you can gather much more support and never think of boycotting again. Boycotting died a long time ago and there are a lot more effective ways to gather support for a cause. I would have never even noticed the lack of Black nominees this year so your voice is already being heard. Be strategic and smarter about the way you deliver your message and the world will listen.
SEE YOU AT THE OSCARS
I always forget about the Oscars until it’s been on for about an hour and then catch the tail end of the show. Yes, it’s a very long and boring show but I think I’ll watch it this year from beginning to end while folding laundry or watching some paint dry. If Chris Rock doesn’t joke about this issue I’m going to kick his ass and write him a letter as well.
Jada, Spike, get your asses to the Oscars and be effective. You can do a lot more “damage” by choosing to be present rather than being absent. I’d love to help be your PR person as you figure this out so contact me and let’s do this. I wear a 42M tux jacket, a 34 waist, and 10.5 in fancy shoes in case your designers ask for my size and measurements.
Good luck with everything. Please tell Will Smith I said hello and that he should do a Fresh Prince reunion. See you at the Oscars.